Key Concepts for SEO
July 4th, 2010Lots of people create an approach to internet marketing which relies heavily on Google Adwords campaigns. Though this and other advertising techniques can be very beneficial to your efforts, analysis of Search Engine Marketing has proved that websites obtain 40% of their visitors and traffic solely from Google and other search engine result pages.
Thinking about these facts ought to motivate owners of online companies to learn more about the essential concepts of Search Engine Optimization. You don’t need to become a total expert on the ways SEO works; there are many professional SEO specialists whose assistance you can obtain. This article can help you find out additional information about such SEO services and will also help you find the basic SEO advice you are seeking.
What are a few of the key methods of successful SEO?
Navigation and Design of Websites
SEO relies more on the navigation and design of web pages than any other feature. This is because, if you hope to attract clients to your site, it should be simple to use and get around on. It must also have a user friendly, up to date design which uses fundamental HTML in an attractive way. Search engine spiders can crawl sites that are well designed faster; this brings about improved indexing and better ranking on search results pages.
Frames, Java script elements, flash animations, image maps that make sitemaps and interlink pages, and dynamic URL’s should all be shied away from when designing a website with SEO ideas in mind.
Investigating Keywords
The core of SEO work stems from the search tendencies of Internet users, especially through Google. The words and phrases which people enter into Google when searching for web content are called keywords. Investigating keywords extensively allows you to figure out which search terms directly linked to your internet business and its products or services are most frequently searched for.
Specific keywords are always better to focus on than more vague, ambiguous terms. A website featuring dating content, for instance, would probably want to avoid non-specific keywords like “true love” or “soul mate”. By utilizing resources found on the internet like Wordtracker and Overture, you will be able to discover more specific keywords which will help you attract visitors to your site, such as “true love for marriage”.
Relevance Determined Using Density of Keywords
The ranking in which websites are placed on search engine results pages has a lot to do with what is called relevance. A web page’s keyword density, which is essentially the number of times a certain keyword appears in a page’s content, is one way Google and additional search engines figure out a page’s relevance.
Inbound Links Affect Relevance
Another big factor influencing a website’s relevance in relation to certain keywords is the number and quality of inbound links directing to the page.
Forming inbound links takes doing a bit of research about other websites similar to your site’s content. When other companies agree to place a link to your site on one of their web pages, be sure that the hyperlink text includes the keyword you want to build relevance for.
Websites that have massive quantities of inbound links can miss out on the benefits, however. Google has been known to reduce relevance of sites with 200 or 300 monthly inbound links.
Make Every Page an Opportunity
Keep in mind that every page of your site offers you a chance to concentrate on a separate keyword and rank as high as possible for that term. You can observe that a site can generate two different pages designed with the same keyword. Choosing two different keywords and optimizing the content for them, however, will produce better results.
