When the real estate and financial markets collapsed in 2008, it created a trickle-down effect that resulted in heavy job losses across all business sectors as well as financial declines in day-to-day commerce for businesses, such as dry cleaners, caterers, and retail stores. Professionals who have felt the outcome of the recession more than many have been providers in the medical and dental fields. Unlike most businesses that rely on consistent marketing to attract new customers and retain existing ones, doctors and dentists lack effective marketing experience and that, combined with thousands of people losing their health coverage and unable to afford medical or dental care, has caused many to delay or indefinitely postpone planned retirements. Some physicians and dentists have even had to shuttheir practices completely because they were unable to maintain basic operating costs. The medical and dental providers who have managed to survive thus far are still struggling, especially with the threat of another crash, and are looking for sustainable dental internet marketing ideas to keep their practices open for business.

“Dentists and doctors are more focused on the clinical skills they are proficient with, such as spleen surgery or double root canals, and when they are not performing these procedures, they are reading up on the newest methods for them,” says Mr. Helmut Flasch, a dental practice management consultant and CEO for Doctor Relations, Inc., a business and dental consulting organization based in the San Fernando Valley region in Southern California. , “However, many of these providers know nothing about marketing and don’t realize that a medical or dental practice needs the sort of attention that any business applies to get new clients.” Mr. Flash continues by advising that dentists and doctors, in addition to reading up on cutting-edge technology for healthcare procedures, also need to read up on what they can do to market their practices, especially during an economic downturn. Whether someone is a dentist or a book seller, if he creates enough demand for the product or service he is supplying to the market, then the desperation to sell to everyone just to make ends meet no longer applies, nor is there any need for drastic price cutting.

“You’ve got to generate a demand for your product or service no matter how similar it is to your competitors. This goes for anyone regardless of your occupation and it’s not about the price,” Flasch states. He explains further by saying that patients can’t tell one dentist apart from another by skill level or modern equipment because all dentists say the same things and that a dentist has to differentiate himself from the competition by looking into non-expensive marketing alternatives such as dental internet marketing. Flasch concludes that when used with the appropriate knowledge and action, a dentist can outshine his competitors and take the market share even in the midst of a harsh economic climate.

See more information on dental marketing ideas in Helmut G. Flasch’s business manual “Double Your Business but Not Your Troubles”.

dental internet marketing

dental consulting

Medical doctors and dentists are taking advantage of the online tools and resources that the internet has to offer by embracing new dentist advertising ideas to market their practices while combating the high costs of traditional advertising. However, with constantly changing and evolving internet technology, many small business owners, like those in private medical and dental practices, are often confused by which methods they should be looking at for optimal effect in bringing traffic to their websites.

“A single website that someone has created is not the universe because there is so much content already out there. It’s a common misconception,” states Helmut Flasch, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dental consulting organization located in the San Fernando Valley area of Southern California. “You want to direct traffic to your website, but it’s a very hard task to accomplish because it is like looking for one specific grain of sand on a beach as large as Jupiter.” He goes on to further demonstrate that even with a professional internet page and good search engine optimization, it will only land one mention on the first page of Google. Mr. Flasch, however, suggests that are additional methods to get more mentions on Google and other search engines.

“If your site content could be on 30,000 other websites, there is going to be a greater opportunity for people to find you,” affirms Mr. Flasch. He goes on to clarify that the goal of someone like a dentist who wants to fully optimize dentist internet marketing tactics is to get his name listed several times on several pages of Google. “You need to create videos and you need to distribute them to large sites that get a lot of traffic such as YouTube and MetaCafe.”

Mr. Flasch says videos are popular because many people prefer to multi-task by reading information on other browsers as they listen and points out that videos actually get messages across to their intended audiences much faster than written content.

“A dentist is going to get top rankings on Google, but he must disperse his videos with a good message to several thousand websites to get greater attention from Google and the other search engines,” he says. He further explains that a video clip should be brief and produced in an interview format so that dentist can answer the questions that will give viewers more insight about his character and his practice. “People do not care about the credentials or the equipment of a dentist because any dentist can make the same claim. It does nothing to differentiate themselves from their competition. When you create your video as an interview, you can ensure that nothing about your message is omitted and when it goes out to hundreds of sites, you are getting endorsements that will result in stronger Google rankings,” – Mr. Flasch.

dentist advertising

dentist internet marketing

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The Grant Writing Online Course offers its top ten tips for creating award winning grant proposals. Writing grant proposals can mean big bucks to non-profits.

Grant writing is a specialized skill. Good grant writers are in high demand. In the U.S. alone each year US$ billions of grants are given and each dollar of those grants is awarded on the basis of a written grant proposal.

The mission of the Grant Writing Online Course is to help budding grant writers improve their skills so they can become proficient at writing top quality grant proposals. The Grant Writing Online Course is offered online so it can be taken from the convenience of the home or the office. Each student may progress at their own speed. Students of the Grant Writing Online Course have gone on to successfully write their own grants and some have made a career out of professional grant writing. Because grant writing is such a specialized skill, jobs are readily available, especially for those that wish to work freelance on a project by project basis.

The Grant Writing Online Course offers help with learning the research skills required to properly prepare for the grant writing process and teaches how to navigate the complex process of understanding the grant proposal requirements. Students are encouraged to explore subjects that are of their personal interests and guided to find funding sources that offer grants in those areas. Editors serve as mentors for the students to teach the writing styles that are necessary for good grant writing.

Here are the top ten tips:
Tip #1 Create a checklist.

The organizations that offer grants usually publish a lengthy set of rules and guidelines for grant submission and that is what you need to review very carefully before any attempt at writing a grant. Play close attention to the details. Create a checklist of the things you need to do.

Tip #2 Factor relational element.

Grant allocations are influenced by the relations between the people asking for grants and the organizations offering them. Make yourself personally known to the funding source.

Tip #3 Don’t sound technical.

The best grant proposals are clear, concise, and understandable. Use good solid English, easily understood by an average person. Avoid getting too intellectual or too technical in your writing.

Tip #4 Pay attention to detail.

Having the assistance of a good editor to review your work with a trained eye will improve your writing tremendously.

Tip #5 Add a human touch.

If the grant you are seeking helps other people, then talk about them in your grant proposal, not in a generic way but in a specific way. Use real examples and change the names and state that you did so, if you have to protect their identity.

Tip #6 Write a compelling story.

Use images that are very dramatic and show the problems you are going to solve. You want to make the reader feel like they are right in the middle of the situation, so that they can imagine what it must be like.

Tip #7 Pretend you’re the funder.

When you read through grant proposals that have been accepted for funding you will notice a few strong trends such as (a) the organizations that received funding have many years of experience in the areas of concern, (b) the proposals are professionally presented, (c) the cause is clearly identified, (d) the parameters of need are expressed clearly, and (e) there is evidence of past success.

Tip #8 Find a mentor.

Grant writing, whether it is for yourself or for others requires a seasoned professional skill set in order to prepare grants that are award winning. A mentor is someone who is very talented in grant writing that guides you and helps you improve your skills.

Tip #9 Funding sources.

There are international sources, national sources, regional sources and local sources for grant funding. Some of the easier grants to get are the smaller ones for local purposes. There are also grants available for a variety of distinct causes from foundations that have been set up specifically to support such grants. The U.S. government is also a major source.

Tip #10 Target an age group.

The majority of all grants, given for projects that help people, are given to projects that help either children or the elderly.

Writing Grant proposals can be exciting especially when you strongly believe in the cause you are writing about. It is important to learn the skills to become proficient and the best way to achieve that is to take a grant writing course online. There you will learn the requirements and structure of a good grant proposal., how to locate funding sources, how to improve your grant proposal’s appearance and increase its impact. You will also learn how to write in a concise and compelling manner so you will have a better chance at success.

For more information please see www.grantwritingonlinecourse.com

Website Talking Heads announces their new Interactive Video Player combined with web site virtual spokesperson guides for maximum customer impact.

Companies go to a lot of trouble and effort to build an attractive website, drive traffic to their web site through search engine optimization techniques (SEO) and pay for traffic using pay per click (PPC). All of that effort and expense is wasted, if a potential client visiting a website does not stay long enough and stay motivated enough to provide their contact information that becomes a potential sales lead generated by the web site.

Website Talking Heads has pioneered the video hosting features using a virtual spokesperson which make a web site welcoming, interesting, and the information more compelling. This works by having a talented actor appear as a person talking to the web visitors. When there is a virtual spokesperson on a web site greeting the visitors to the site the “stickiness” (which means how long a visitor stays on the web site) goes way up.

Now, Website Talking Heads have upstaged even themselves with their new offering of web site virtual spokesperson combined with their new multiple choice player. One example of the many uses for this innovation is when these virtual actors guide a web visitor to fill out a form and leave their contact information. The new Interactive video player, is fun to play with. The virtual spokesperson asks a question and provides the visitor with a choice of buttons for their answer. Depending on the button click another different video then begins with another question. And this can continue as needed to gather pertinent information. Owner Jed Knudsen stated, “Now businesses can do more than just have a customer fill out a form. A virtual spokesperson can guide them through questions to gather more data and valuable information about how to better serve that customer for current or future use.” Answers selected by the visitor are stored and sent to the website owner upon completion of the process. Other potential uses include Trouble shooting, technical or customer support and simply learning more about your customers.

The virtual spokesperson then invites the user to fill out a form at the end of the process. This converts their web visit into a valuable sales lead with lots of information not normally gathers by a form. The key word is “conversion.” Sophisticated Internet marketers know that conversion is the make or break dynamic for a web site. Web sites are measured as successes or failures depending on their conversion rates. The other thing top web marketers know is that the long-term value is in the emailing list. Building a large email list is critical for almost any business. When a potential client visits a site, gives their contact information, they are giving permission for the organization to remain in contact with them. This is called “opt-in” and if this is followed by an email sent to the users that asks them to confirm they requested the information, it is called a “double opt-in” list. These double opt-in email addresses are virtual gold to an organization. It is well established that most consumers do not respond to the first time they see a particular marketing message. The constant advertising bombardment of consumers has them less likely to take action on a first impression. That is why it is critical to engage the consumer’s interest, open the communication channels to them, and be able to send them multiple messages.

The innovation Website Talking Heads brings to this process, is the virtual actor that offers encouragement to the web site visitors. These virtual actors are like the happy tour guide and they show the web site visitors exactly how to fill out the information forms on the web site by talking to them about it and showing them by gestures what to do. Compared to a simple static web form that just sits a web page hoping that someone takes the time to fill it out, the virtual actors increase the user conversion by an incredible factor.

Jed Knudsen owner of Website Talking Heads said “When we run A/B tests comparing the (a) static web page, with the (b) web page that has our virtual actors on it, with the same exact text and graphic information on both web pages, the results of the web pages with the virtual actors are phenomenally better than the static web pages that do not have the virtual actors. Our clients that are using virtual actors on their web pages are experiencing conversion rates that are many times higher than they experienced before.”

The reason this occurs is a fundamental of human psychology. People like to be guided and encouraged by other people. The virtual actors are dynamic and their message is compelling. The approach is also perceived as being helpful. The virtual actors are like warm and friendly greeters to the web visitors that make them feel at home.

Website Talking Heads’ new multiple choice player combined with the guidance by a virtual actor helps the web visitors give more details of their interests and helps to drill down to the specifics of their needs just like if a real person is asking them “How may I help you?” It has applications in lead generation as we mentioned, but it goes much further than that. It can also be used in customer service, tech support, trouble shooting, guided sales presentations, product specifications and more. There is no limit to what virtual actors can help explain on a website, with the ultimate goal to gain the trust and participation of the web visitors to engage with the organization presenting the information on a deeper level.

Advanced studies at MIT have shown that people react to virtual images of people in almost the same way as they react to live experiences of people. Website Talking Heads is one of the premiere companies providing this “people-ization” of web sites through their virtual spokesperson. Now with their new release of the multiple choice player they have taken this to a powerful new level of interactivity that can be offered to web visitors.

Further information about Website Talking Heads and their virtual spokesperson products and services may be found on their website http://www.websitetalkingheads.com and the specific information about the multiple choice player may be found at http://www.websitetalkingheads.com/multiplechoice/

Promotional products are an excellent way for any business to gain revenue, but more importantly, to establish a brand name within a local, national or global community. Promotional products aren’t normally marketed heavily until a business has gained recognition and established their brand name to a popularity level where people would want to purchase the products.

Most businesses that are successful in producing profit from promotional products have a large client base around their website or brand name. While you can use promotional products to establish that client base, it’s recommended that you do so before hand.

Believe it or not, some businesses have been solely established on promotional products. How is it done? Well, you could even do it yourself. All you really need is a catchy business name and the drive and determination to make it work. Once you think of a solid name that you think might grasp onto people’s minds and really drive attention to your products, try seeing if the domain name is available. The best domain you could achieve is yourbrandname.com. Obviously, having the domain name of your business and promotional product venture is going to establish you as a real provider. This way, if people do come across your products and they go to your website, you have the exact domain that they will think to use. Not to mention that your products are an excellent location to advertise that very domain. It never hurts to have the brand name in big letters and then in smaller letters written out as the address to your website. This can help you gain exposure.

You can have your brand name applied to many different products. Some of the available promotional products include items like cup holders that are portable and can be taken with you while traveling, ball point pens, lip gloss and lip balm, water battles, backpacks, shopping bags, sports bags and even clothing like t-shirts and sweatshirts.

There are so many available products to use as your promotional tools that the possibilities are surreal. You can start a business around anything you want with these possibilities but most importantly, you can use the products to market a business that you may already have. After all, that’s what promotional products are intended for. It helps to have solid providers of promotional products like Adcentives West who carry everything you can imagine. Essentially, you can put your logo on anything as long as the supplier carries it.

It’s no secret that ink costs for printers and other devices have continued to rise over the years and throughout this process, leaflet printing has become particularly popular. Leaflet printing has allowed business owners and clients to get cheap business cards, cheap flyers and other leaflet printing projects completed immediately with immaculate results and the costs are affordable. Outsourcing your printing tasks to companies that offer leaflet printing has saved clients considerable amounts of money.

Ink costs are at their highest rates ever recorded and trying to do your own printing has become a daunting task. You can save money by hiring a printing company to do the services for you. Not to mention that these printing companies can do an exceptional job, typically much better than any businesses could do on their own. Unless you have an industrial printer and you’re able to buy printer ink in bulk for ridiculously cheap prices that are impossible to find, you’re probably considering cheap printing services as well.

If you need high quality business cards for cheap prices, leaflet printing is by far, your best option. Business cards are the foundation of your marketing. Business cards can be used to get the word out about your services and maximize your exposure around the world. You can hand them to clients, prospects, or anyone at all. However, if the quality of your business cards is not of a high standard then you’re only marketing your business to an extent. Business cards have proven to be affective when laminated, professionally designed and properly printed. Unfortunately, the basic operations of household and even business printers can’t deliver the kind of quality services that printing companies are able to provide for your business cards.

Posters, brochures and even flyers can all be outsourced to a responsible printing business that offers leaflet printing services. Brochures and other flyers are another excellent marketing method to spread the word about your business locally. Local advertisement for websites and other online services has paid off considerably and it’s not just for mom and pop corner stores. Rather, printing services are for everyone, even small business owners who want to have a reliable design made to represent their company.

When you’re choosing a printing company, you have to make sure you choose the right one. Some companies won’t produce quality results like other leaflet printing companies can. If you’re on the edge, try evaluating their webpage, bright colors and exceptional design is always a clear sign that they value your business.

For more information, check out  http://www.theprintingpress.co.uk/.

Miami, FL ( Pressreleasehome ) November 10, 2009 – The Leather Twist Pen is a new product that is already creating a buzz with customers at DiscountMugs.com. The Leather Twist Pen is a “High-End” promotional item according to DiscountMugs.com and has unique features and designs. Most pen grips are made of rubber and come in a variety of different colors, the Leather Twist Pen has a black leather grip with a silver-colored metal body. The leather on this promotional twist pen provides grip and “aesthetic appeal” according to DiscountMugs.com.

The Leather Twist Pen is a standard five inches in length and 0.6 inches in width. This customizable pen has a clip on its base that allows individuals to fasten it to their shirts, pockets, notebooks or papers. The pen is light-weight and balanced to provide easy handling and promote better penmanship.

While this product offers custom printing of logos for promotional purposes, the Leather Twist Pen alternatively provides laser engraving which produces higher resolution logos. Laser engraving is a growing trend for promotional products because of its precision and high quality results. Since it can only be produced on metallic objects, the practice is mostly reserved for higher-end products. According to DiscountMugs.com, Leather Twist Pens with laser engravings “are some of our most popular pens for individuals who are looking for unique promotional products that will help to showcase their pursuit of quality.”  DiscountMugs.com offers this product for around $1.50 per pen depending on how many are ordered.

In an effort to keep this product popular and in high demand DiscountMugs.com offers free shipping and allow customers to place their orders by phone or through their website. Free shipping is offered to every state in the United States except for Hawaii, US Virgin Islands and Puerto Rico. Free shipping “dramatically reduces costs for customers” according to Amin Rahman, CEO of DiscountMugs.com and allows customers “get more out of their promotional advertising investments” Rahman said.

DiscountMugs.com offers a variety of promotional pens in its inventory. Its most notable products are “Value Pens” which offer custom printed pens for prices as low as eight-cents.  Value Stick Pens according to DiscountMugs.com “can help to maximize your business advertising reach while getting customized promotional products that will be effective for your business.”  DiscountMugs.com is a Miami-based factory direct company with in-house printing and engraving that has been providing customized promotional product since 1993.

For more information on personalized pens visit http://www.discountmugs.com

Contact:
Discountmugs.com,
6905 NW 25th Street,
Miami, FL 33122

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